In Part 1 we looked at some of the biases that introduce themselves when generating potential solutions to be decided on later. There are also a number of decision-making biases that rear their ugly heads when it’s time to evaluate the proposed options and decide. This post will focus on just four of these biases.
So, let’s assume we’ve addressed all of the scary biases in the first stage of the decision making process, we’ve got our potential solutions in front of us bias free (congratulations!), and now it’s time to make the decision.
Not so fast! Let’s work on getting an understanding of some of the decision-making biases that introduce themselves during the all important decision-making stage. For now, let’s dive into four big ones, and we’ll tackle some of the others in future posts.