A recent Inc. article titled, Why B2B Startups Are Suddenly So Sexy, declared that B2B software companies are finally being seen as sexy by some investors. That’s all well and good. However, the biggest issue has never been investors failing to perceive the allure of a meaty B2B solution. Afterall, great B2B companies tend to generate revenue before a major round of funding anyway!
The real problem is that people looking to start a B2B company and people who have already started one don’t think they themselves are sexy. They look longingly at their B2C comrades. Their Twitter followings are in the thousands. They are getting covered on all of the major tech sites. Their blogs are littered with comments. Every slight tweak to the app is met with praise from the young and hip around the world.
B2B software companies would probably describe their company as producing something useful, practical, and better than what is currently being used. But definitely not sexy.
Well fellow B2B software companies and those aspiring to join the ranks, I am going to help you hold your head up a little higher around those boastful B2C’s!